1. National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China Open Access Author: Whittet, Emily Title: National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China Area of Honors: Advertising/Public Relations Keywords: french advertisingalcohol advertisingadvertisinginternational advertisingchinese advertisingu.s. advertising File: Download Whittet_Thesis_1.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Into the Dark: Marketing Strategies for Dark Tourism Management Open Access Author: Cohn, Brandy Nicole Title: Into the Dark: Marketing Strategies for Dark Tourism Management Area of Honors: Marketing Keywords: dark tourismhospitalitymarketingthanatourismmessage appealawarenessbundlingadvertisingtourism marketing File: Download Thesis_Final.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection Open Access Author: Jackson, Kelly Sarah Title: A Semiotic Study: The Brand Communication and Advertising Themes of H&m's Conscious Collection Area of Honors: Advertising/Public Relations Keywords: advertisingsemiotic studyvisual imagesgender representationeco-fashioneco-marketingsustainable marketing and fashion File: Download 1-Jackson_Kelly_SemioticStudyofHMConsciousCollection.pdf Thesis Supervisors: Michelle Lyn Rodino Colocino, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
4. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
5. Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Open Access Author: Tarullo, Julianne Marie Title: Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Area of Honors: Advertising/Public Relations Keywords: advertisingtelevision advertisingcongruencymusicsong File: Download Tarullo_Thesis.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
6. BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER Open Access Author: Kelley, Kevin Patrick Title: BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER Area of Honors: Advertising/Public Relations Keywords: brand personalitysharing economyUberAirbnbmillennialsbrand imageadvertising File: Download Kevin_Kelley_Thesis_Final.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
7. Rebranding Sex: The Redesign of Condom Branding and Consumption Open Access Author: Warren, Nyomi Uta Title: Rebranding Sex: The Redesign of Condom Branding and Consumption Area of Honors: Graphic Design Keywords: condomssexideologiesadvertisingstigma File: Download REBRANDING_SEX-_THE_REDESIGN_OF_CONDOM_BRANDING___CONSUMPTION.pdf Thesis Supervisors: Ryan Edward Russell, Thesis SupervisorRyan Edward Russell, Thesis Honors AdvisorErica Anne Quinn, Faculty Reader
8. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Open Access Author: Mayhew, Samantha Marie Title: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Area of Honors: Advertising/Public Relations Keywords: organic contentnative contentsocial mediaadvertising File: Download thesis_draft_Mayhew__1_.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
9. REPRESENTATION OF THE FEMALE BODY IMAGE, BEAUTY IDEALS, AND WOMEN IN FRENCH ADVERTISING Open Access Author: Santarelli, Carla Title: REPRESENTATION OF THE FEMALE BODY IMAGE, BEAUTY IDEALS, AND WOMEN IN FRENCH ADVERTISING Area of Honors: French and Francophone Studies Keywords: fashionbeautyfrancemodelsadvertisingrepresentationfemale representation File: Download CarlaSantarelli_FinalThesis_SU19_409.pdf Thesis Supervisors: Dr. Heather McCoy, Thesis SupervisorJean-Marc Authier, Thesis Honors Advisor
10. Controversies in Advertising: A Content Analysis Open Access Author: Brofermaker, Lois Title: Controversies in Advertising: A Content Analysis Area of Honors: Advertising/Public Relations Keywords: advertisingcontroversyadvertising controversiescontroversial ad campaigns File: Download LoisThesisfinal8-2.pdf Thesis Supervisors: Dr. Fuyuan Shen, Thesis SupervisorKristen M Kegerize, Thesis Honors Advisor
