1. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup Open Access Author: Mavrakis, Konstantinos Title: A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup Area of Honors: Letters, Arts, and Sciences (Abington) Keywords: BrandingIdentitySoccerSocial MediaTwitter File: Download Mavrakis_Konstantinos_A_Game_of_Presence_Complexity_and_Money-_An_Analysis_of_Professional_Soccer_Players_Twitter_Use_During_the_2014_FIFA_World_Cup_.pdf Thesis Supervisors: Ross S Brinkert, Thesis SupervisorLisa Volk Chewning, Thesis Honors Advisor