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- Author:
- Aul, Rachel
- Title:
- Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins
- Area of Honors:
- Advertising/Public Relations
- Keywords:
- Corporate Social Advocacy
Brand Campaigns
Generation Z
- File:
- Download Aul_Final_Thesis.pdf
- Thesis Supervisors:
- Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader
