1. The Evolution of Intercollegiate Athletics Conferences Open Access Author: Kehoe, Christina Rose Title: The Evolution of Intercollegiate Athletics Conferences Area of Honors: Marketing Keywords: marketingsportsNCAAbrand File: Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Promotions and their Dynamic Effect on Major League Baseball Attendance Open Access Author: Jackson, Marcus Morris Title: Promotions and their Dynamic Effect on Major League Baseball Attendance Area of Honors: Marketing Keywords: baseballmarketingkoyckdistributed lagMLBstatistics File: Download Thesisfinalversion2.pdf Thesis Supervisors: Wayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Open Access Author: Lansdowne, Chelsea Lynn Title: Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents Area of Honors: Marketing Keywords: MarketingRural TourismPocono MountainsResident Attitudes File: Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Open Access Author: Mahon, Jennifer Camille Title: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Area of Honors: Marketing Keywords: Harry PotterGame of ThronesStar WarsBrandingBrand RelationshipsLong Distance Best Friend ModelMarketing File: Download Mahon_Jennifer_thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
5. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Open Access Author: Tarriff, Ashley Lauren Title: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Area of Honors: Marketing Keywords: PersonalitiesSocial MediaFacebookTwitterInstagramOnline PersonalitiesCattell16 Personality FactorsMarketing File: Download FinalThesisTarriff.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
6. Leisure Style and Attitudes Toward Theatre Attendance Open Access Author: Shultz, Mark James Title: Leisure Style and Attitudes Toward Theatre Attendance Area of Honors: Marketing Keywords: theatreartstheatre marketingarts marketingbroadwaymarket research File: Download Mark_Shultz_FINAL_Thesis.pdf Thesis Supervisors: Jeffrey Michael Kukitz, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor