1. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins Open Access Author: Aul, Rachel Title: Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins Area of Honors: Advertising/Public Relations Keywords: Corporate Social AdvocacyBrand CampaignsGeneration Z File: Download Aul_Final_Thesis.pdf Thesis Supervisors: Denise Sevick Bortree, Thesis SupervisorDenise Sevick Bortree, Thesis Honors AdvisorBill Zimmerman, Faculty Reader
2. Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults Open Access Author: Gelorme, Geoffrey Title: Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults Area of Honors: Advertising/Public Relations Keywords: Digital RedliningDiscriminatory MarketingEthicsAdvertising File: Download Finalized_Thesis.pdf Thesis Supervisors: Patrick Lee Plaisance, Thesis SupervisorLee A Ahern, Thesis Honors Advisor
3. The Effect of Need to Belong And Materialism In Influencer Marketing Open Access Author: Zhang, Maggie Title: The Effect of Need to Belong And Materialism In Influencer Marketing Area of Honors: Advertising/Public Relations Keywords: Influencer MarketingThe Need to BelongMaterialismPurchase IntentLinear RegressionExploratory Factor Analysis File: Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
4. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Open Access Author: E, Zihang Title: the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers Area of Honors: Advertising/Public Relations Keywords: influencercelebrityinfluencer marketingendorsementadvertising File: Download Thesis_paper_final_0731.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
5. Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads Open Access Author: Bell, Kelsey Title: Putting the Planet on the Ballot: Climate Change Framing in 2016 and 2018 Political Ads Area of Honors: Advertising/Public Relations Keywords: political advertisingpoliticsclimate changeframingcontent analysisclimate change framingpolitical campaignspolitical communications File: Download Honors_Thesis_Kelsey_Bell_Final.pdf Thesis Supervisors: Fuyuan Shen, Thesis SupervisorFuyuan Shen, Thesis Honors AdvisorColleen Connolly-Ahern, Faculty Reader
