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Start Over Thesis Supervisor Margaret Grace Meloy Keyword social media Keyword crisis communications management

1. Universities in Crisis: How Crisis Communications Affect Marketing Implications

open_access

Open Access

Author:: Weakland, Devin Haley
Title:: Universities in Crisis: How Crisis Communications Affect Marketing Implications
Area of Honors:: Marketing
Keywords:: crisis communications management
marketing
social media
Penn State
File:: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf
Thesis Supervisors:: Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor