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Author:

Sexton, Cheyenne Nicole

Title:

Best Practices of Social Media Use and Interactivity by Automotive Companies

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Interactivity
Automotive
Facebook
Content Analysis

File:

Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf

Thesis Supervisors:

Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader