1. EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY Open Access Author: Smith, Lindsay Ann Title: EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY Area of Honors: Advertising/Public Relations Keywords: Media EffectsWeb 2.0Social Media MarketingAffordances File: Download LSmith_THESIS_FINAL.pdf Thesis Supervisors: S. Shyam Sundar, Thesis SupervisorS. Shyam Sundar, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Open Access Author: Mc Bride, Colleen Mary Title: IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING Area of Honors: Advertising/Public Relations Keywords: Generation ZGenerational MarketingConsumer Behavior File: Download McBride_Thesis_2019.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorS. Shyam Sundar, Thesis Honors Advisor
