1. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
2. Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Open Access Author: Liu, Shirley Title: Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Area of Honors: Marketing Keywords: marketingcomedymedia studiesgenderchangetelevisionfeminism File: Download 1-Liu_Shirley_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDavid Michael Winterich, Faculty Reader
3. International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case Open Access Author: Franklin, Kayla Victoria Title: International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case Area of Honors: Interdisciplinary in International Business and Marketing Keywords: marketinginternational businessradical innovationlaunch strategiesapple File: Download Franklin_Kayla_International_Launch_Strategies_For_Radical_Product_Innovations.pdf Thesis Supervisors: Pelin Bicen, Thesis SupervisorKenneth Louie, Thesis Honors AdvisorPhylis M Mansfield, Faculty Reader