1. Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Open Access Author: Liu, Shirley Title: Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Area of Honors: Marketing Keywords: marketingcomedymedia studiesgenderchangetelevisionfeminism File: Download 1-Liu_Shirley_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDavid Michael Winterich, Faculty Reader
2. Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Open Access Author: Gross, Kathryn Emily Title: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement Area of Honors: Marketing Keywords: product placementconsumerbrand-relationshipscongruencytelevisionmoviesconsumer behavior File: Download Kathryn_Gross_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
3. “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Open Access Author: Ferrari, Celine Title: “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy Area of Honors: Marketing Keywords: cultural capitalmediatelevisionfashionmarketingconsumer behavior File: Download Thesis_final.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna Slot, Faculty Reader
