1. Chasing The Narrative: An Analysis of Penn State's Actions During the Sandusky Scandal Open Access Author: Catena, Olivia Title: Chasing The Narrative: An Analysis of Penn State's Actions During the Sandusky Scandal Area of Honors: Advertising/Public Relations Keywords: sportscrisis communicationsBig Tenscandals File: Download Catena_Olivia_ChasingTheNarrative.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorAnn Marie Major, Thesis Honors Advisor
2. Fan Perception of Professional Sports as a Social Justice Platform Open Access Author: Trach, Nina Title: Fan Perception of Professional Sports as a Social Justice Platform Area of Honors: Advertising/Public Relations Keywords: Social JusticeProfessional SportsSocial ResponsibilityGen Z File: Download Trach_Nina_Thesis.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorColleen Connolly-Ahern, Thesis Honors Advisor
3. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Open Access Author: Harris, Megan Title: Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Area of Honors: Advertising/Public Relations Keywords: SportsPartnershipBrandNFLSponsorshipBrandsPublic RelationsAdvertisingSports Marketing File: Download Megan_Harris_Final_Thesis_Submission.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
4. Analysis of National Hockey League Statements and Actions Regarding Concussions and Chronic Traumatic Encephalopathy (CTE) Open Access Author: Smichnick, Sydney Title: Analysis of National Hockey League Statements and Actions Regarding Concussions and Chronic Traumatic Encephalopathy (CTE) Area of Honors: Advertising/Public Relations Keywords: NHLNational Hockey LeagueChronic Traumatic EncephalophathyCTEConcussions File: Download Sydney_Smichnick_-_Schreyer_Thesis_-_2024.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
5. B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show Open Access Author: Tague, Kathryn Title: B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show Area of Honors: Advertising/Public Relations Keywords: public relationsfootballbrandpop culturebrand strategyNFLNational Football LeagueThe Super BowlSuper BowlThe Super Bowl Halftime ShowRihanna File: Download Kathryn_Tague___Schreyer_Honors_College_Thesis.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
