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Start Over Degree B A Keyword Influencer Marketing Author Last Name Zhang Access Level open_access

Open Access

Author:: Zhang, Maggie
Title:: The Effect of Need to Belong And Materialism In Influencer Marketing
Area of Honors:: Advertising/Public Relations
Keywords:: Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis
File:: Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf
Thesis Supervisors:: Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

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