eHT Explore

Start Over Thesis Supervisor Matthew Jackson Keyword public relations Keyword social media

1. Hip Hop Activism: A Case Study Examination of Brand Authenticity

open_access

Open Access

Author:: Jean-Noel, Kaitlin
Title:: Hip Hop Activism: A Case Study Examination of Brand Authenticity
Area of Honors:: Advertising/Public Relations
Keywords:: authenticity
hip hop
activism
public relations
celebrity
social issues
social media
advocacy
File:: Download kjeannoel_finalthesis.pdf
Thesis Supervisors:: Stephanie Madden, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Matthew Jackson, Faculty Reader