1. Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion Open Access Author: Sherony, Nia Marie Title: Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion Area of Honors: Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology Keywords: persuasionmain modelbandwagon heuristicauthority heuristiccommunityweblogblogosphere File: Download Thesis.pdf Thesis Supervisors: S. Shyam Sundar, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors AdvisorErika S Poole, Thesis Honors Advisor