1. Winning Recipes for U.S. Movies in China: Does Localized Content Matter? Open Access Author: Wang, Zirui Title: Winning Recipes for U.S. Movies in China: Does Localized Content Matter? Area of Honors: Marketing Keywords: box officemoviesHollywoodChinaChinese audienceslocalized contentregression analysisquantitativeRChinese cultureLocalized content File: Download Thesis_Final_Version.pdf Thesis Supervisors: Hans Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
