Search

Author:

Scully, Aubrie A

Title:

The Feasibility of a Luxury Cosmetics Company

Area of Honors:

Finance

Keywords:

cosmetics
luxury market
business plan

File:

Download scully_thesis_4.0.pdf

Thesis Supervisors:

Dr. Brian Spangler Davis, Thesis Supervisor
Dr. Brian Spangler Davis, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader