1. The Importance of 'Green' Web Communication: Analyzing Corporate Environmental Disclosure and Company Reputation. Open Access Author: Thorpe, Brenna Catherine Title: The Importance of 'Green' Web Communication: Analyzing Corporate Environmental Disclosure and Company Reputation. Area of Honors: Interdisciplinary in Advertising/Public Relations and Communication Arts and Sciences Keywords: GreenEnvironmentCommunicationFortune 500Public RelationsCorporate communicationWebsite designCredibility File: Download Thorpe_Brenna_GreenWebCommunication.pdf Thesis Supervisors: Dr. Susan Mary Strohm, Thesis Honors AdvisorLori Ann Bedell, Thesis Honors AdvisorDenise Sevick Bortree, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors AdvisorLisa Shawn Hogan, Thesis SupervisorLori Ann Bedell, Thesis Honors Advisor
2. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
