the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers
Jonathan Harold Marks, Thesis Supervisor Jonathan Harold Marks, Thesis Honors Advisor Michele L Mekel, Faculty Reader Brady Bowman, Thesis Honors Advisor
THE FUTURE OF MONEY IN THE DIGITAL ECONOMY: A COMPARATIVE CASE STUDY OF THE DIGITAL PAYMENTS ENVIRONMENTS AND THE PERSISTING ROLE OF CASH IN MEXICO AND BRAZIL