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Open Access

Author:: Tarriff, Ashley Lauren
Title:: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:: Marketing
Keywords:: Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:: Download FinalThesisTarriff.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Pan, Yuyuan
Title:: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions
Area of Honors:: Marketing
Keywords:: sustainability
consumer behavior
ethics
environment
priming
File:: Download Final_Thesis.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Arbutina, Abigail Jane
Title:: Corporate Social Responsibility and Brand Relationships
Area of Honors:: Marketing
Keywords:: Corporate Social Responsibility
Consumer-Brand Relationships
Brand Love
File:: Download ArbutinaThesisFinalVersion.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Gross, Kathryn Emily
Title:: Avoiding the Tipping Point: A Congruency-Relationship Framework for Product Placement
Area of Honors:: Marketing
Keywords:: product placement
consumer
brand-relationships
congruency
television
movies
consumer behavior
File:: Download Kathryn_Gross_Thesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Open Access

Author:: Ebner, Rachel Ann
Title:: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:: Marketing
Keywords:: Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:: Download Ebner_Thesis_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Golthi, Ira
Title:: The Promise of Packaging in the American Hot Tea Market
Area of Honors:: Marketing
Keywords:: marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:: Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

Open Access

Author:: Kontra, Sophia Pascale
Title:: A Qualitative Analysis of Generational Receptiveness to the Sharing Economy
Area of Honors:: Marketing
Keywords:: Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber
File:: Download Sophia.Kontra_THESIS.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Clark, Jasmine Mailinh
Title:: Clean Beauty: Beyond Skin Deep
Area of Honors:: Marketing
Keywords:: Clean
Clean Beauty
Beauty
Natural Beauty
Green Beauty
Packaging
Cosmetics
Makeup
Skincare
File:: Download Final_Thesis_Jasmine_Clark.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Davidson, Gabrielle
Title:: Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry
Area of Honors:: Marketing
Keywords:: consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal
File:: Download GabrielleDavidson_ThesisFinal.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor

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