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Start Over Year 2020 Thesis Supervisor Heather Shoenberger

1. Information Enabling Action: Agency-Focused Social Media Frames as a Way to Promote Willingness to Help and Prevent Compassion Fade in Response to Natural Disasters

open_access
Open Access
Author:
Colucci, Anthony
Title:
Information Enabling Action: Agency-Focused Social Media Frames as a Way to Promote Willingness to Help and Prevent Compassion Fade in Response to Natural Disasters
Area of Honors:
Psychology
Keywords:
social media frames
natural disaster response
social media natural disasters
compassion fade
empathy
willingness to help
empathy-altruism hypothesis
empathy helping
File:
Download Final_File__1_.pdf
Thesis Supervisors:
Theresa K Vescio, Thesis Supervisor
Greg Edward Loviscky, Thesis Honors Advisor
Heather Shoenberger, Thesis Supervisor

2. The Effect of Need to Belong And Materialism In Influencer Marketing

open_access
Open Access
Author:
Zhang, Maggie
Title:
The Effect of Need to Belong And Materialism In Influencer Marketing
Area of Honors:
Advertising/Public Relations
Keywords:
Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis
File:
Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

3. the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers

open_access
Open Access
Author:
E, Zihang
Title:
the power of perceived authenticity: comparing the efficacy of endorsements of beauty products between traditional celebrities and social media influencers
Area of Honors:
Advertising/Public Relations
Keywords:
influencer
celebrity
influencer marketing
endorsement
advertising
File:
Download Thesis_paper_final_0731.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor