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Author:

Sexton, Cheyenne Nicole

Title:

Best Practices of Social Media Use and Interactivity by Automotive Companies

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Interactivity
Automotive
Facebook
Content Analysis

File:

Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf

Thesis Supervisors:

Denise Sevick Bortree, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

Author:

Aul, Rachel

Title:

Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

Area of Honors:

Advertising/Public Relations

Keywords:

Corporate Social Advocacy
Brand Campaigns
Generation Z

File:

Download Aul_Final_Thesis.pdf

Thesis Supervisors:

Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader

Author:

Harris, Megan

Title:

Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

Area of Honors:

Advertising/Public Relations

Keywords:

Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing

File:

Download Megan_Harris_Final_Thesis_Submission.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Hall, Jessica

Title:

Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines

Area of Honors:

Advertising/Public Relations

Keywords:

trust
commitment
satisfaction
business relationships
attitudes
public relations

File:

Download Jessica_Hall___Final_Undergraduate_Honors_Thesis___Resubmission_via_SHC_Portal_on_4.11.2023.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Colvin, Lauren

Title:

Stellar communication: A qualitative content analysis of space science communicators on Instagram

Area of Honors:

Advertising/Public Relations

Keywords:

Science communication
Space science
Social media
Branding
Instagram

File:

Download ColvinLauren-ThesisFinal.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Smichnick, Sydney

Title:

Analysis of National Hockey League Statements and Actions Regarding Concussions and Chronic Traumatic Encephalopathy (CTE)

Area of Honors:

Advertising/Public Relations

Keywords:

NHL
National Hockey League
Chronic Traumatic Encephalophathy
CTE
Concussions

File:

Download Sydney_Smichnick_-_Schreyer_Thesis_-_2024.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Tague, Kathryn

Title:

B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show

Area of Honors:

Advertising/Public Relations

Keywords:

public relations
football
brand
pop culture
brand strategy
NFL
National Football League
The Super Bowl
Super Bowl
The Super Bowl Halftime Show
Rihanna

File:

Download Kathryn_Tague___Schreyer_Honors_College_Thesis.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor

Author:

Hall, Amy

Title:

Stakeholders and Shareholders: A Content Analysis of Executive and Industry Communication

Area of Honors:

Advertising/Public Relations

Keywords:

Shareholder
Stakeholder
Content Analysis
Leadership

File:

Download Hall_Amy_Stakeholders__Shareholders_Thesis.pdf

Thesis Supervisors:

Holly Overton, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Tara Danz Wyckoff, Faculty Reader