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Author:

Gilbert, John L

Title:

Green Purchasing in College Students

Area of Honors:

Marketing

Keywords:

marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior

File:

Download Gilbert_Thesis_FINAL.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader