1. Social Media In A Crisis: Mitigating Brand Image Open Access Author: Giacobello, Dana Michelle Title: Social Media In A Crisis: Mitigating Brand Image Area of Honors: Advertising/Public Relations Keywords: public relationsbrand imagesocial mediacrisis communications File: Download Giacobello_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor