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1. EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY

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Open Access

Author:: Smith, Lindsay Ann
Title:: EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY
Area of Honors:: Advertising/Public Relations
Keywords:: Media Effects
Web 2.0
Social Media Marketing
Affordances
File:: Download LSmith_THESIS_FINAL.pdf
Thesis Supervisors:: S. Shyam Sundar, Thesis Supervisor
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor