1. "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction Open Access Author: Sullivan, Joseph Title: "Terrific, You Did It!" The Influence of Feedback on a Crowdsourcing Participant's Satisfaction Area of Honors: Marketing Keywords: MarketingCrowdsourcingFeedbackParticipantSatisfactionParticipant Satisfaction File: Download Thesis_Final_.pdf Thesis Supervisors: Johanna H Slot, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
2. Green Purchasing in College Students Open Access Author: Gilbert, John L Title: Green Purchasing in College Students Area of Honors: Marketing Keywords: marketingsustainabilitygreen purchasinggreenwashingmillennialsPatagoniaconsumer behavior File: Download Gilbert_Thesis_FINAL.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
3. It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Open Access Author: Sliver, Caroline Title: It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Area of Honors: Marketing Keywords: Taylor Swiftmarketingbrandstrategyparasocial relationshipsparasocialparasocialityPSRbrand strategyTaylorSwiftPSI-Process Scalehuman brandshuman brandqualitative dataqualitativecontent analysismusician File: Download Caroline_M._Sliver_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
4. Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities Open Access Author: Saganowich, Julia Title: Take a Look in the Rearview Mirror: Determinants of Nostalgic Consumer Responses to Automotive Retro Brands & the Impact on Perceived Utilities Area of Honors: Marketing Keywords: RetroRetro BrandingRetro BrandsMarketingBrand ManagementAutomotiveAutomotive IndustryNostalgiaCarsPerceived UtilitiesBrand RelaunchBrand RevitalizationBrand RevivalNostalgia Marketing File: Download JuliaSaganowich_HonorsMarketingThesis_Spring2024_TakeaLookintheRearViewMirror.pdf Thesis Supervisors: Johanna H Slot, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
