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Start Over Degree B A Thesis Supervisor Dr. Susan Mary Strohm

32. Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion

open_access
Open Access
Author:
Sherony, Nia Marie
Title:
Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion
Area of Honors:
Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology
Keywords:
persuasion
main model
bandwagon heuristic
authority heuristic
community
weblog
blogosphere
File:
Download Thesis.pdf
Thesis Supervisors:
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Erika S Poole, Thesis Honors Advisor

34. Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

open_access
Open Access
Author:
Park, Joo Hee
Title:
Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent
File:
Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

38. Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility

open_access
Open Access
Author:
Royle, Alexandra Francella
Title:
Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Responsibility
Corporate Purpose
File:
Download Doing_Well_While_Doing_Good_A_Case_Study_Examination_of_Corporate_Social_Responsibility_AlexandraRoyleThesis.pdf
Thesis Supervisors:
Marcia W Distaso, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor