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Start Over Year 2022 Thesis Supervisor Robert Alexander Novack Keyword bullwhip effect Keyword social media

1. The Impact of Viral TikTok Trends on Today’s Supply Chains

open_access

Open Access

Author:: Lazear, Toby
Title:: The Impact of Viral TikTok Trends on Today’s Supply Chains
Area of Honors:: Supply Chain and Information Systems
Keywords:: supply chain
tiktok
social media
bullwhip effect
social commerce
File:: Download Lazear_Toby_ViralTikTokTrendsonSupplyChains.pdf
Thesis Supervisors:: Robert Alexander Novack, Thesis Supervisor
John C Spychalski, Thesis Honors Advisor