1. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Open Access Author: Harris, Megan Title: Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness Area of Honors: Advertising/Public Relations Keywords: SportsPartnershipBrandNFLSponsorshipBrandsPublic RelationsAdvertisingSports Marketing File: Download Megan_Harris_Final_Thesis_Submission.pdf Thesis Supervisors: John R Affleck, Thesis SupervisorDenise Sevick Bortree, Thesis Honors Advisor
2. Hip Hop Activism: A Case Study Examination of Brand Authenticity Open Access Author: Jean-Noel, Kaitlin Title: Hip Hop Activism: A Case Study Examination of Brand Authenticity Area of Honors: Advertising/Public Relations Keywords: authenticityhip hopactivismpublic relationscelebritysocial issuessocial mediaadvocacy File: Download kjeannoel_finalthesis.pdf Thesis Supervisors: Stephanie Madden, Thesis SupervisorFuyuan Shen, Thesis Honors AdvisorMatthew Jackson, Faculty Reader