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Start Over Area of Honors Advertising/Public Relations Thesis Supervisor Stephanie Madden Keyword activism Keyword social media

1. Hip Hop Activism: A Case Study Examination of Brand Authenticity

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Open Access

Author:: Jean-Noel, Kaitlin
Title:: Hip Hop Activism: A Case Study Examination of Brand Authenticity
Area of Honors:: Advertising/Public Relations
Keywords:: authenticity
hip hop
activism
public relations
celebrity
social issues
social media
advocacy
File:: Download kjeannoel_finalthesis.pdf
Thesis Supervisors:: Stephanie Madden, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Matthew Jackson, Faculty Reader