Search

Start Over Thesis Supervisor Jennifer Chang Coupland Thesis Supervisor Lisa Elizabeth Bolton

11. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

open_access
Open Access
Author:
Ebner, Rachel Ann
Title:
How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:
Marketing
Keywords:
Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:
Download Ebner_Thesis_Final.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

12. The Promise of Packaging in the American Hot Tea Market

open_access
Open Access
Author:
Golthi, Ira
Title:
The Promise of Packaging in the American Hot Tea Market
Area of Honors:
Marketing
Keywords:
marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:
Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

15. Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry

open_access
Open Access
Author:
Davidson, Gabrielle
Title:
Make Up or Break Up: A Study of Consumer-Brand Relationships in The Pop Culture Industry
Area of Honors:
Marketing
Keywords:
consumer-brand relationship
marketing
pop culture
brand transgression
parasocial relationships
brand betrayal
File:
Download GabrielleDavidson_ThesisFinal.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Thesis Supervisor