1. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Open Access Author: Lewandowski, David Alan Title: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Area of Honors: Interdisciplinary in Marketing and Sociology Keywords: sociologymarketingbig businesspovertyprofitsinnovationeducationintegrationBase of the Pyramidstrategyglobal File: Download David_Alan_Lewandowski_Honors_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDr. Jeffery Todd Ulmer, Thesis Honors Advisor
2. The Marketing of Subprime Mortgages in the United States Open Access Author: Budin, Jacob Daniel Title: The Marketing of Subprime Mortgages in the United States Area of Honors: Marketing Keywords: marketingsubprimemortgagesreal estateunited statesamerica File: Download Thesis-final2.pdf Thesis Supervisors: Dr. Brent William Ambrose, Thesis SupervisorDr. Brent William Ambrose, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Uncovering the Drivers of Sports Fan Avidity Open Access Author: Cheyne, Katelyn Ann Title: Uncovering the Drivers of Sports Fan Avidity Area of Honors: Marketing Keywords: fan aviditymarketing File: Download KateCheyneThesisFinal.pdf Thesis Supervisors: Dr. Wayne De Sarbo, Thesis SupervisorWayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. Examining Student Motivations and Identities to Promote Philanthropic Involvement Open Access Author: Barnett, Meghan Title: Examining Student Motivations and Identities to Promote Philanthropic Involvement Area of Honors: Marketing Keywords: studentphilanthropythonmarketingmotivationidentity File: Download Barnett_SHC_Thesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
5. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
6. Into the Dark: Marketing Strategies for Dark Tourism Management Open Access Author: Cohn, Brandy Nicole Title: Into the Dark: Marketing Strategies for Dark Tourism Management Area of Honors: Marketing Keywords: dark tourismhospitalitymarketingthanatourismmessage appealawarenessbundlingadvertisingtourism marketing File: Download Thesis_Final.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
7. The Evolution of Intercollegiate Athletics Conferences Open Access Author: Kehoe, Christina Rose Title: The Evolution of Intercollegiate Athletics Conferences Area of Honors: Marketing Keywords: marketingsportsNCAAbrand File: Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
8. Promotions and their Dynamic Effect on Major League Baseball Attendance Open Access Author: Jackson, Marcus Morris Title: Promotions and their Dynamic Effect on Major League Baseball Attendance Area of Honors: Marketing Keywords: baseballmarketingkoyckdistributed lagMLBstatistics File: Download Thesisfinalversion2.pdf Thesis Supervisors: Wayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
9. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
10. Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Open Access Author: Liu, Shirley Title: Funny Girl: An Analysis of the Gender Shift in Contemporary Comedy Area of Honors: Marketing Keywords: marketingcomedymedia studiesgenderchangetelevisionfeminism File: Download 1-Liu_Shirley_ThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDavid Michael Winterich, Faculty Reader