1. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Open Access Author: Orr, Kathleen Elizabeth Title: The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States Area of Honors: Marketing Keywords: marketingHofstede's cultural dimensionsSpainUnited Statesadvertising File: Download Kathleen_Orr_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
2. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States Open Access Author: Abu Bakar, Nabilah Husna Title: The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States Area of Honors: Marketing Keywords: MarketingGlobal MarketingCultural ValuesAdvertisingMalaysiaUnited States File: Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf Thesis Supervisors: Zinaida Taran, Thesis SupervisorDr. Ronald Walker, Thesis Honors AdvisorErdener Kaynak, Faculty Reader