1. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
2. Life Filtered: Social Media and Perceptions of Self Open Access Author: Duke, Emily E Title: Life Filtered: Social Media and Perceptions of Self Area of Honors: Advertising/Public Relations Keywords: FacebookInstagramsocial mediaself-esteemneuroticismDukepublic relationsonline File: Download EDuke_THESIS.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader