1. Celebrity Endorsements and a New Kind of Product Placement Open Access Author: Asmara, Michelle Rose Title: Celebrity Endorsements and a New Kind of Product Placement Area of Honors: Advertising/Public Relations Keywords: celebrity endorsementproduct placementsource characteristicssource credibilitymeaning transferlikabilitybrand integration File: Download ASMARA_Michelle_Honors_Thesis Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Open Access Author: Tarullo, Julianne Marie Title: Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising Area of Honors: Advertising/Public Relations Keywords: advertisingtelevision advertisingcongruencymusicsong File: Download Tarullo_Thesis.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Open Access Author: Ullmann, Emily J Title: Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Area of Honors: Advertising/Public Relations Keywords: DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic File: Download Ullmann_Thesis_Final_2015.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
