1. Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility Open Access Author: Royle, Alexandra Francella Title: Doing Well While Doing Good: A Case Study Examination of Corporate Social Responsibility Area of Honors: Advertising/Public Relations Keywords: Corporate Social ResponsibilityCorporate Purpose File: Download Doing_Well_While_Doing_Good_A_Case_Study_Examination_of_Corporate_Social_Responsibility_AlexandraRoyleThesis.pdf Thesis Supervisors: Marcia W Distaso, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER Open Access Author: Kelley, Kevin Patrick Title: BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER Area of Honors: Advertising/Public Relations Keywords: brand personalitysharing economyUberAirbnbmillennialsbrand imageadvertising File: Download Kevin_Kelley_Thesis_Final.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
