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Start Over Degree B S Year 2022 Keyword TikTok Keyword social media

1. An Analysis of the Effects of Unplanned Media Content on Demand Planning and Product Supply Chains

open_access
Open Access
Author:
Scaliti, Cara
Title:
An Analysis of the Effects of Unplanned Media Content on Demand Planning and Product Supply Chains
Area of Honors:
Supply Chain and Information Systems
Keywords:
media
social media
media product exposure
forecasting
demand planning
TikTok
news media
entertainment media
media studies
media effects
File:
Download An_Analysis_of_the_Effects_of_Unplanned_Media_Content__on_Demand_Planning_and_Product_Supply_Chains_by_Cara_Scaliti.pdf
Thesis Supervisors:
Robert Alexander Novack, Thesis Supervisor
John C Spychalski, Thesis Honors Advisor