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Author:

Asmara, Michelle Rose

Title:

Celebrity Endorsements and a New Kind of Product Placement

Area of Honors:

Advertising/Public Relations

Keywords:

celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration

File:

Download ASMARA_Michelle_Honors_Thesis

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor