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Author:

Abu Bakar, Nabilah Husna

Title:

The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

Area of Honors:

Marketing

Keywords:

Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States

File:

Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf

Thesis Supervisors:

Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader