1. "Developing Sports Fan Avidity for Increased Revenue Generation" Open Access Author: Wendkos, Max S. Title: "Developing Sports Fan Avidity for Increased Revenue Generation" Area of Honors: Marketing Keywords: fan avidityfan developmentsports marketingidentity formationmotivation File: Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorWayne Desarbo, Faculty Reader
