eHT Explore

Start Over Thesis Supervisor Karen Page Winterich Thesis Supervisor Jennifer Chang Coupland Keyword Music Author Last Name Popescu Access Level open_access

1. Turning Up Brand Volume: How Music Can Enhance Brand Equity

Open Access

Author:: Popescu, Alicia Lynn
Title:: Turning Up Brand Volume: How Music Can Enhance Brand Equity
Area of Honors:: Marketing
Keywords:: Music
Advertising
Brand Equity
Sonic Identity
Marketing
File:: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader

Search

Search Constraints

Search Results

Limit your search

Area of Honors

Degree

Year

Thesis Supervisor

Keyword

Author Last Name

Access Level