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Start Over Area of Honors Advertising/Public Relations Thesis Supervisor William Michael Mahon III Keyword Purchase Intent Keyword Social Media Keyword Social Media Access Level open_access

1. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

open_access
Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes
File:
Download Kristen_Laubscher_Final.pdf
Thesis Supervisors:
Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader

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