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Start Over Area of Honors Advertising/Public Relations Degree B A Keyword Consumer Behavior Keyword Generational Marketing Access Level open_access

1. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

open_access

Open Access

Author:: Mc Bride, Colleen Mary
Title:: IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:: Advertising/Public Relations
Keywords:: Generation Z
Generational Marketing
Consumer Behavior
File:: Download McBride_Thesis_2019.pdf
Thesis Supervisors:: Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor