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Start Over Degree B A Keyword likability Keyword source characteristics Access Level open_access

Open Access

Author:: Asmara, Michelle Rose
Title:: Celebrity Endorsements and a New Kind of Product Placement
Area of Honors:: Advertising/Public Relations
Keywords:: celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration
File:: Download ASMARA_Michelle_Honors_Thesis
Thesis Supervisors:: Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

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