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Author:

Scott, Ryan

Title:

The Influence of Influencers: How Twitter Groups Affect Company Performance

Area of Honors:

Management Information Systems (Behrend)

Keywords:

Social Media
Influencer Marketing
Twitter
Sentiment
Stock
Company Financial Performance
Google Trends

File:

Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf

Thesis Supervisors:

Babajide James Osatuyi, Thesis Supervisor
Matthew Swinarski, Thesis Honors Advisor