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Start Over Area of Honors Information Sciences and Technology Thesis Supervisor Bernard James Jansen Keyword marketing

1. HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

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Author:: Shively, Bradley Jon
Title:: HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS
Area of Honors:: Information Sciences and Technology
Keywords:: online advertising
technical literacy
marketing
File:: Download Thesis_Final.pdf
Thesis Supervisors:: Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor