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- Author:
- Shively, Bradley Jon
- Title:
- HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS
- Area of Honors:
- Information Sciences and Technology
- Keywords:
- online advertising
technical literacy
marketing
- File:
- Download Thesis_Final.pdf
- Thesis Supervisors:
- Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor
