1. Best Practices in Social Media Use and Interactivity by Restaurant Chains Open Access Author: Guarna, Natalie Ellen Title: Best Practices in Social Media Use and Interactivity by Restaurant Chains Area of Honors: Advertising/Public Relations Keywords: Social mediainteractivityengagementInstagramRestaurantsFoodFood marketing File: Download NGuarna_Thesis_FINAL.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
2. ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Open Access Author: Mayhew, Samantha Marie Title: ORGANIC CONTENT, SOCIAL MEDIA, AUTHENTICITY, AND THE CONSUMER LENS Area of Honors: Advertising/Public Relations Keywords: organic contentnative contentsocial mediaadvertising File: Download thesis_draft_Mayhew__1_.pdf Thesis Supervisors: Dr. Lee Ahern, Thesis SupervisorDr. Fuyuan Shen, Thesis Honors Advisor
3. Controversies in Advertising: A Content Analysis Open Access Author: Brofermaker, Lois Title: Controversies in Advertising: A Content Analysis Area of Honors: Advertising/Public Relations Keywords: advertisingcontroversyadvertising controversiescontroversial ad campaigns File: Download LoisThesisfinal8-2.pdf Thesis Supervisors: Dr. Fuyuan Shen, Thesis SupervisorKristen M Kegerize, Thesis Honors Advisor
