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Author:

Kelner, Nicole

Title:

How and Why Products Go Viral

Area of Honors:

Engineering Science

Keywords:

Viral
Entrepreneurship
Marketing
Psychology

File:

Download Final_Thesis_1_6.pdf

Thesis Supervisors:

Elizabeth Cunningham Kisenwether, Thesis Supervisor
Robert James Beaury, Faculty Reader
Dr. Susan Mary Strohm, Thesis Honors Advisor