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Start Over Degree B A Year 2015 Thesis Supervisor Dr. Susan Mary Strohm Author Last Name Sherony

1. Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion

open_access
Open Access
Author:
Sherony, Nia Marie
Title:
Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion
Area of Honors:
Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology
Keywords:
persuasion
main model
bandwagon heuristic
authority heuristic
community
weblog
blogosphere
File:
Download Thesis.pdf
Thesis Supervisors:
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Erika S Poole, Thesis Honors Advisor