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Start Over Thesis Supervisor Dr. Susan Mary Strohm Keyword Affordances Keyword Social Media Marketing Author Last Name Smith

1. EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY

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Open Access

Author:: Smith, Lindsay Ann
Title:: EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY
Area of Honors:: Advertising/Public Relations
Keywords:: Media Effects
Web 2.0
Social Media Marketing
Affordances
File:: Download LSmith_THESIS_FINAL.pdf
Thesis Supervisors:: S. Shyam Sundar, Thesis Supervisor
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor